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Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy
Boso, Nathaniel; Cadogan, John W.; Story, Vicky M. - In: International small business journal : researching … 31 (2013) 1, pp. 57-81
Persistent link: https://www.econbiz.de/10009740352
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Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises
Boso, Nathaniel; Story, Vicky M.; Cadogan, John W.; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5040-5045
Persistent link: https://www.econbiz.de/10011589120
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Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 2, pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
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Formative Indikatoren : einige Anmerkungen zu ihrer Art, Validität und Multikollinearität
Diamantopoulos, Adamantios; Riefler, Petra - In: Journal of business economics : JBE 78 (2008) 11, pp. 1183-1196
Persistent link: https://www.econbiz.de/10003774564
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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Information utilisation by exporting firms : conceptualisation, measurement, and impact on export performance
Diamantopoulos, Adamantios; Souchon, Anne L. - In: Information and management : utilization of technology …, (pp. 111-140). 1998
Persistent link: https://www.econbiz.de/10014548920