Background: The unique, yet complex, new product development (NPD) process represents one of firms' most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs)...

Purpose: The purpose of this paper is to propose a framework of critical success factors, metrics, and tools and techniques for implementing metrics for each stage of the new product development (NPD) process. Design/methodology/approach: To achieve this objective, a literature review was...

Purpose - This case study examines the new product development (NPD) process of digital information products (DIPs) and its critical success factors (CSFs) in a small-sized German enterprise. Design/methodology/approach - A case study was conducted with a small firm focused on the development of...