Dwivedi, Rajeev; Karim, Fatma Jaffar; Starešinić, … - In: Business systems research : a system view accross … 12 (2021) 1, pp. 34-44
Background: The unique, yet complex, new product development (NPD) process represents one of firms' most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs)...