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Background: The unique, yet complex, new product development (NPD) process represents one of firms' most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs)...
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Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation -- Chapter 4: A Review of Excessive Development Studies on the...
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