This research investigates whether undergraduate students believe that Competitive Intelligence (CI) teaching leads to an increase in their chances of professional success, regardless of whether they want a career in CI or not. It is an exploratory study, with an initial section on bibliographic...

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing...

Geistiges Eigentum als Wirtschaftsfaktor -- Führen und IP-Management in der Wissensökonomie -- Gewerblicher Rechtsschutz als unternehmerisches Führungsinstrument -- Mittel und Werkzeuge des IP-Managements -- IP und Qualitätsmanagement -- Risikomanagement, Controlling und DIN SPEC 1016 -- Die...