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Erfolgsfaktor
Consumer behaviour
35
Retail trade
29
Einzelhandel
28
Konsumentenverhalten
26
USA
17
China
15
Retailing
15
United States
15
Lieferantenmanagement
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Supplier relationship management
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Beziehungsmarketing
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Relationship marketing
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Food retailing
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Lebensmitteleinzelhandel
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Russia
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United States of America
6
Brand management
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Customer satisfaction
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Distribution
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India
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Marketing management
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Poland
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Retailers
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Brand image
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Globalization
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Japan
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Markenführung
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Markenimage
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Marketingmanagement
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Social network
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Soziales Netzwerk
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Australia
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Australien
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Brands
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Comparison
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Competitive strategy
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Department stores
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Eye-tracking
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Firm performance
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Sternquist, Brenda J.
2
Bianchi, Constanza
1
Chan, Polly
1
Finnegan, Carol
1
Huddleston, Patricia
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Minahan, Stella Marie
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Sung, Eunyoung Christine
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European journal of marketing : EJM
1
Journal of euromarketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
3
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1
Strategic international joint venture : opportunity, expansion, and longevity for retailers' internationalization
Sung, Eunyoung Christine
;
Sternquist, Brenda J.
- In:
Journal of euromarketing
19
(
2010
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009009873
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2
Country and firm level factors in international retail expansion
Chan, Polly
;
Finnegan, Carol
;
Sternquist, Brenda J.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 1005-1022
Persistent link: https://www.econbiz.de/10009231663
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3
Costco and the Aussie Shopper : a case study of the market entry of an international retailer
Minahan, Stella Marie
;
Huddleston, Patricia
;
Bianchi, …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009690949
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