Purpose – The aim of this paper is to measure new product development (NPD) success factors in the Thai food industry.Design/Methodology/Approach – The quantitative research was designed based upon previous qualitative analysis by Suwannaporn and Speece. A total of 114 questionnaires sent to...

This small pilot research examines perceptions about key success factors among Iranian firms which export barberry (Berberis vulgaris), a fruit grown in Khorasan Jonobi (South Khorasan). We contrast two sets of marketing elements, marketing actions the firm takes, mostly oriented toward product...

Many Thai businesses have used websites to offer sales via the Internet. In reality, consumers have not flocked to Internet. A quantitative survey with data from 143 Thai website owners examined nine major success factors for business to consumer electronic commerce: government support, security...

This study examines large-scale enterprise resource planning (ERP) implementation success factors by looking at their impact on the balanced scorecard (BSC) indicators. Survey research was applied to collect data from large private and public companies (n=275) that have already implemented...

Success in new product development (NPD) depends, among other things, on how the NPD process is organized. Key issues are strategy and planning, internal information flow and communication, and external communication with suppliers. Recent work proposes that companies can take advantage of...