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Consumer behaviour
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Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar
;
Rajagopal, Priyali
;
Gilbride, Timothy J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
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