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~subject:"Erneuerbare Energie"
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Erneuerbare Energie
Consumer behaviour
6
Konsumentenverhalten
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Conjoint analysis
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Conjoint-Analyse
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Deutschland
3
Germany
3
Market segmentation
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Choice-based conjoint analysis
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Eco-label
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Energieeinsparung
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Energy conservation
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Green electricity
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Latent class analysis
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Marktsegmentierung
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Renewable energy
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Standardisierung
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Standardization
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Target group
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Theorie
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Theory
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Umweltzeichen
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Air transport
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Asymmetric information
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Asymmetrische Information
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Bewertung
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Building integrated photovoltaics
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Choice experiment
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Consumer policy
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Consumer segmentation
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Corporate policy
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Cost framing
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Discrete choice experiments
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EU countries
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EU-Staaten
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Electric power industry
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German
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Hille, Stefanie Lena
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Tabi, Andrea
2
Wüstenhaben, Rolf
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Wüstenhagen, Rolf
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Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
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Marketing renewable energy : concepts, business models and cases
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ECONIS (ZBW)
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Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers
Hille, Stefanie Lena
;
Tabi, Andrea
;
Wüstenhaben, Rolf
- In:
Marketing renewable energy : concepts, business models …
,
(pp. 91-108)
.
2017
Persistent link: https://www.econbiz.de/10011699037
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2
Zielgruppensegmentierung im Ökostrom-Marketing : Ergebnisse einer Conjoint-Analyse deutscher Stromkunden
Tabi, Andrea
;
Hille, Stefanie Lena
;
Wüstenhagen, Rolf
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 163-181)
.
2015
Persistent link: https://www.econbiz.de/10011341668
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