This paper investigates the direct and indirect effects of others' beliefs on respondents' own beliefs and consumer sentiment. Conducting consumer surveys with randomized control trials (RCTs) in Thailand and Vietnam during the COVID-19 pandemic, we implement two information treatments. Both...

This paper investigates the direct and indirect effects of others' beliefs on respondents' own beliefs and consumer sentiment. Conducting consumer surveys with randomized control trials (RCTs) in Thailand and Vietnam during the COVID-19 pandemic, we implement two information treatments. Both...

This paper uses the COVID-19 pandemic as a case study to investigate the direct and indirect effect of beliefs of others on respondent's own beliefs and on their individual consumer sentiment. In a new online consumer survey with randomized control trials (RCTs) in Thailand and Vietnam, we...