Similar Search Results - EconBiz

Why branded firms may benefit from counterfeit competition

Ding, Yucheng - 2014

Persistent link: https://www.econbiz.de/10010439809

Stretching Firm and Brand Reputation

Cabral, Luis M. B. - 2008

I consider an adverse selection model of product quality. Consumers observe the performance of the firm's products, and product performance is positively related to the firm's (privately observed) quality level. If a firm is to launch a new product, should it use the same name as its base...

Persistent link: https://www.econbiz.de/10014037149

Experience goods, umbrella branding, and reputation

Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10014227166

Censorship and reputation

Hauser, Daniel - In: American economic journal 15 (2023) 1, pp. 497-528

Persistent link: https://www.econbiz.de/10014228960

Referenzpreisbasierte oder indikatorgeleitete Preisbeurteilung - eine experimentelle Analyse unter besonderer Berücksichtigung des Preisimages

Luksch, Alexa - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009578988

Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse

Huber, Frank; Vollhardt, Kai; Heußler, Tobias - 2006

Persistent link: https://www.econbiz.de/10003297819

Preisorientierte Markenwertmessung : eine Analyse auf Basis von Paneldaten

Maretzki, Jürgen - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001575138

Mandatory biodiversity conservation : competitiveness versus green image effects

Koskela, Erkki; Ollikainen, Markku - 1998

Persistent link: https://www.econbiz.de/10000996334

Quality and prices

Nalebuff, Barry; Stiglitz, Joseph E. - 1982

Persistent link: https://www.econbiz.de/10000831374

Prices as signals of product variety

Polo, Michele - 1989

Persistent link: https://www.econbiz.de/10000835849

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