Schaumberg, Rebecca L.; Wiltermuth, Scott S. - In: Organizational Behavior and Human Decision Processes 123 (2014) 2, pp. 110-123
Across three experiments, people escalated commitment more frequently to a failing prosocial initiative (i.e., an initiative that had the primary aim of improving the outcomes of others in need) than they did to a failing egoistic initiative (i.e., an initiative that had the primary aim of...
