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Basierend auf der Erkenntnis, dass Einwohner eine bedeutende Zielgruppe im Rahmen der Markenführung von Städten sind, entwickelt Ayla Rößler ein Modell zur internen, identitätsbasierten Markenführung von Städten. Es wird untersucht, wie Einwohner als wichtige interne Zielgruppe einer...
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growth and development excellence? This book focuses on the major challenges that world cities are facing in such key areas … essays brings together some of the top academics, professionals and policymakers from the world over and presents their views … development and urban economic planning. Sample Chapter(s). About the Contributors (31 KB). Chapter 1: Introduction: World Cities …
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integrated into the world economy, firms and individual entrepreneurs are induced to engage in the formal sector so as to reap …
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