are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the … resulting behavior are discussed. Various conditions are tested by taking into account context theory. The results reveal that …

We study habitual brand loyalty, one of the earliest empirically-studied forms of switching costs and a classic source … tighten nonparametric bounds on the extent of brand loyalty in choice panel data. We also prove that the canonical dynamic … of several large consumer goods categories show that brand loyalty accounts for at least 10.8% but no more than 72.2% of …