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Estimation
Beziehungsmarketing
14
Relationship marketing
14
Deutschland
8
Germany
8
Kundenbindungsprogramm
6
Kundenmanagement
6
Loyalty program
6
Theorie
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Implementation
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Kundenkarte
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Kündigung
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Strategie
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Structural equation model
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Strukturgleichungsmodell
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Unternehmen
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Verbraucherverhalten
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Controlling
3
Customer satisfaction
3
Empirical method
3
Empirische Methode
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Kleinste-Quadrate-Methode
3
Kundenzufriedenheit
3
Least squares method
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Management control
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Marketing
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Behavioral economics
2
Consumer behaviour
2
Customer value
2
Economics
2
Electronic Commerce
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Environmental management
2
Erfolgsfaktor
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Estimation theory
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Firm performance
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KMU
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German
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Götz, Oliver
2
Hoyer, Wayne D.
1
Krafft, Manfred
1
Reinartz, Werner J.
1
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
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2
Determinanten einer erfolgreichen CRM-Implementierung
Götz, Oliver
(
contributor
)
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 213-231)
.
2005
Persistent link: https://www.econbiz.de/10003251289
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