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Advertising expenditures and unobserved heterogeneity in bank performance : a conditional nonparametric frontier analysis
Papadamou, Stephanos; Tzeremes, Panayiotis G.; … - In: Managerial and decision economics : MDE ; the … 45 (2024) 5, pp. 3359-3373
Persistent link: https://www.econbiz.de/10014553884
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Forecasting advertising expenditure : an analysis of advertising expenditures in Great Britain and Germany
Sturgess, Brian T.; Wilson, Nicholas - 1983
Persistent link: https://www.econbiz.de/10000422323
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Sales-advertising relationship : an application of panel data from the German automobile industry
Mariel, Petr; López, Cristina; Fernández, Karmele - In: Prague economic papers : a bimonthly journal of … 15 (2006) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003320071
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Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich; Song, Minjae - In: International journal of industrial organization 27 (2009) 2, pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
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Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa - 2006
bezüglich der Werbung eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
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Effekte unterschiedlicher Darstellungsweisen von Preisreduktionen in der Einzelhandelswerbung
Jedrowiak, Julia; Kohnen, Sina; Helnerus, Klaus; … - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 321-343). 2007
Persistent link: https://www.econbiz.de/10003468230
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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007
Persistent link: https://www.econbiz.de/10003468234
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Do media consumers really dislike advertising? : An empirical assessment of a popular assumption in economic theory
Kaiser, Ulrich (contributor) - 2007
Persistent link: https://www.econbiz.de/10003497840
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Investor attention, companies' (non-financial) advertising and private investors' trading and performance
Etheber, Thomas; Jabs, Nicolas Steven - In: Determinants of investor behavior, (pp. 127-170). 2013
Persistent link: https://www.econbiz.de/10010385898
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Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf; Heimeshoff, Ulrich - 2014
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...
Persistent link: https://www.econbiz.de/10010249690