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Caporale, Guglielmo Maria
83
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49
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49
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43
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39
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36
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34
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32
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27
Creedy, John
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Belke, Ansgar
26
Dustmann, Christian
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Jenkins, Stephen
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Jordà, Òscar
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Lindé, Jesper
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Lütkepohl, Helmut
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Meghir, Costas
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Shaker Verlag
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Applied economics
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ECONIS (ZBW)
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Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
2
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
3
Die Relevanz der Markenpersönlichkeit für den Wert der Marke : Eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
;
Sauer, Silke
-
2006
Persistent link: https://www.econbiz.de/10003301751
Saved in:
4
Preisorientierte Markenwertmessung : eine Analyse auf Basis von Paneldaten
Maretzki, Jürgen
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001575138
Saved in:
5
Wer glaubt noch an bekannte Marken? : zur Struktur des Markenbewusstseins bei schnell drehenden Konsumgütern
Strebinger, Andreas
;
Otter, Thomas
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 77-108)
.
2006
Persistent link: https://www.econbiz.de/10003415568
Saved in:
6
Erfolgreich loyale Kunden managen : Bestimmungsfaktoren der Markenloyalität im Sportartikelsektor ; eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Wilhelmi, Sabine
-
2005
Persistent link: https://www.econbiz.de/10003233148
Saved in:
7
Brand strength : building and testing models based on experiential information
Walser, Martin G.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Saved in:
8
Dynamische Aspekte in Markenwahlmodellen
Baumgartner, Bernhard
-
2000
Persistent link: https://www.econbiz.de/10001455389
Saved in:
9
Private labels and the channel relationship : a cross-category analysis
Narasimhan, Chakravarthi
- In:
The journal of business : B
71
(
1998
)
4
,
pp. 573-611
Persistent link: https://www.econbiz.de/10001251943
Saved in:
10
Regular price stickiness in German food retailing
Holzer, Patrick
;
Bittmann, Thomas
- In:
Journal of agricultural & food industrial organization
18
(
2020
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012301080
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