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The role of sponsorship in a market entry strategy
Schulz, Olaf; Cornwell, Bettina T.; Weisenfeld-Schenk, … - In: Advertising and communication : proceedings 4th …, (pp. 223-230). 2005
Persistent link: https://www.econbiz.de/10003353819
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Die Werbewirkung von Sportsponsoring
Dudzik, Thade - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003356198
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Sportsponsoring effektiv einsetzen : zu den Auswirkungen von Sponsoringmaßnahmen auf Einstellung und Kaufabsicht der Verbraucher
Huber, Frank; Regier, Stefanie; Vollhardt, Kai; … - 2005
Persistent link: https://www.econbiz.de/10003297818
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Die Werbewirkung von Sportsponsoring
Dudzik, Thade - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515341
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Corporate donations to the arts : philanthropy or advertising?
Frank, Björn; Geppert, Kurt - 2002
different from those which one would expect if sponsoring were merely a form of advertising. …
Persistent link: https://www.econbiz.de/10011436999
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Corporate donations to the arts : philanthropy or advertising?
Frank, Björn - 2002
Persistent link: https://www.econbiz.de/10013436265
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An empirical test of tournament theory
Bognanno, Michael Leonard - 1990
Persistent link: https://www.econbiz.de/10000890777
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Economics and the Summer Olympics : an efficiency analysis
Rathke, Alexander; Woitek, Ulrich - In: Journal of sports economics 9 (2008) 5, pp. 520-537
Persistent link: https://www.econbiz.de/10003771564
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Do elite sports systems mean more Olympic medals?
Martin, Simon Geoffrey; Arin, Kerim Peren; Palakshappa, … - 2005
Persistent link: https://www.econbiz.de/10003332098
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Economics and Olympics : an efficiency analysis
Rathke, Alexander; Woitek, Ulrich - 2007
Persistent link: https://www.econbiz.de/10003512787