Sellers Rubio, Ricardo; Nicolau-Gonzalbez, Juan Luis - In: Wine Economics and Policy 5 (2016) 2, pp. 96-104
the wine sector. However, some wineries state that production costs are higher for sustainable wines than for conventional … wines. Thus, the goal of this paper is to analyze the premium price that consumers are willing to pay for a sustainable wine … with respect to the price of a conventional wine with similar characteristics. An experiment based on contingent valuation …