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Impact of positioning strategies on corporate performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Does industrial financial analysis affect stock returns? : international empirical evidence
Charitou, Melita - In: Investment management and financial innovations 7 (2010) 3, pp. 115-124
Persistent link: https://www.econbiz.de/10008841290
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Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterherstellern : eine empirische Untersuchung der Händlerperspektive
Magnus, Karl-Hendrik - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400533
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Rigidities and adjustments of daily prices to costs : evidence from supermarket data
Giulietti, Monica; Otero, Jesús G.; Waterson, Michael - In: Journal of economic dynamics & control 116 (2020), pp. 1-27
Persistent link: https://www.econbiz.de/10012503233
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The Effect of Announced Downsizing on Workplace Performance : Evidence from a Retail Chain
Friebel, Guido - 2016
We estimate the effect of downsizing announcement on workplace performance using data from a German bakery chain of 193 shops. Faced with intensified competition, the firm decided to sell or close down 57 of its worst performing shops. We identify the effect of downsizing from a plausibly...
Persistent link: https://www.econbiz.de/10012998999
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Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterherstellern : Eine empirische Untersuchung der Händlerperspektive
Magnus, Karl-Hendrik - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515450
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Einsatz neuronaler Netze im Pharmamarketing
Sink, Klaus - 1992
Persistent link: https://www.econbiz.de/10000883638
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Die Marktanalyse als Basis entscheidungsorientierter Verfahren im Vertriebsbereich
Dobner, Stephan - 1994
Persistent link: https://www.econbiz.de/10000878126