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Success in high technology markets : is marketing capability critical?
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - 1999
Persistent link: https://www.econbiz.de/10001441793
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Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet; Kumar, Nanda; Murthi, B. P. S. - In: Advances in National Brand and Private Label Marketing …, (pp. 3-12). 2023
Persistent link: https://www.econbiz.de/10014289817
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Price stickiness : empirical evidence of the menu cost channel
Anderson, Eric T.; Jaimovich, Nir; Simester, Duncan - In: The review of economics and statistics 97 (2015) 4, pp. 813-826
Persistent link: https://www.econbiz.de/10011399453