It is argued that firm cooperation in supply chain management can be classified as a hybrid governance structure in a new institutional sense. Using a key informant survey, exploratory data on transaction dimensions and supply chain management was gathered and analyzed. Findings suggest that the...

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...