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Einfü hrende Grundlagen der Untersuchung -- Theoretische Fundierung der Analyse des Fit-Konstruktes im Kontext des Event-Marketings -- Empirische Untersuchung zur Event-Kommunikation vor dem Hintergrund derWM 2006 -- Fazit und Ausblick.
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The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and … spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the … Special Issue of Economies is to present the current results of research on the functioning of the tourism market and its …
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Hosting the Olympic Games costs billions of taxpayer dollars. Following a quasi- experimental setting, this paper assesses the intangible impact of the London 2012 Olympics, using a novel panel of 26,000 residents in London, Paris, and Berlin during the summers of 2011, 2012, and 2013. We show...
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