It only took an apple to fall on the head of Newton and what happened is history. Even though the book has nothing to do with physics we feel research effects business across the world as gravity affects life matter. Gravity is a key force behind the existence of life on earth, same way...

Five studies show that people, including experts such as professional chefs, estimate quantity decreases more accurately than quantity increases. We argue that this asymmetry occurs because physical quantities cannot be negative. Consequently, there is a natural lower bound (zero) when...