//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Estimation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Narrative advertising models a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Estimation
USA
330,191
United States
291,618
Theorie
42,211
Theory
41,624
Schätzung
17,069
Werbung
13,843
Deutschland
13,680
Online-Marketing
13,119
Internet marketing
13,004
Consumer behaviour
12,207
Konsumentenverhalten
12,125
Großbritannien
11,611
Advertising
11,312
Germany
11,173
EU-Staaten
9,985
Japan
9,978
United Kingdom
9,954
EU countries
9,567
Vereinigte Staaten
8,812
Geldpolitik
8,390
Monetary policy
7,999
Werbewirkung
7,984
Welt
7,863
Advertising effects
7,758
World
7,642
Vergleich
7,532
Börsenkurs
7,319
Kanada
7,218
Share price
7,185
Comparison
7,162
Wirkungsanalyse
6,783
Canada
6,696
Impact assessment
6,577
Social Web
6,522
Social web
6,512
Konjunktur
6,047
Business cycle
5,731
Wirtschaftswachstum
5,444
Finanzkrise
5,295
more ...
less ...
Online availability
All
Free
5,069
Undetermined
2,318
Type of publication
All
Book / Working Paper
8,451
Article
7,807
Type of publication (narrower categories)
All
Article in journal
7,114
Aufsatz in Zeitschrift
7,114
Graue Literatur
6,954
Non-commercial literature
6,954
Working Paper
6,348
Arbeitspapier
6,347
Hochschulschrift
901
Thesis
799
Aufsatz im Buch
677
Book section
677
Collection of articles written by one author
336
Sammlung
336
Bibliografie enthalten
60
Bibliography included
60
Collection of articles of several authors
45
Sammelwerk
45
Conference paper
39
Konferenzbeitrag
39
Systematic review
29
Übersichtsarbeit
29
Aufsatzsammlung
24
Reprint
18
Amtsdruckschrift
16
Government document
16
Konferenzschrift
16
Forschungsbericht
11
Conference proceedings
10
Case study
8
Fallstudie
8
Bibliografie
5
Mehrbändiges Werk
4
Mikroform
4
Multi-volume publication
4
CD-ROM, DVD
3
Elektronischer Datenträger
3
Rezension
3
Statistik
3
Book review
2
Fallstudiensammlung
2
Lehrbuch
2
more ...
less ...
Language
All
English
15,813
German
366
French
63
Italian
20
Spanish
8
Hungarian
3
Dutch
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Caporale, Guglielmo Maria
97
Gupta, Rangan
92
Gil-Alaña, Luis A.
78
Heckman, James J.
65
Hamermesh, Daniel S.
42
Pesaran, M. Hashem
34
Belke, Ansgar
33
Bahmani-Oskooee, Mohsen
32
McAleer, Michael
31
Miller, Stephen M.
31
Basu, Susanto
30
Koopman, Siem Jan
30
Glaeser, Edward L.
29
Karanassou, Marika
29
Neumark, David
29
Kilian, Lutz
28
Malley, James R.
28
Marcellino, Massimiliano
28
Wohar, Mark E.
28
Haltiwanger, John C.
27
Walker, Reed
27
Balcilar, Mehmet
26
Bloom, Nicholas
26
Chinn, Menzie David
26
Engle, Robert F.
26
Shapiro, Joseph S.
26
Stulz, René M.
26
Timmermann, Allan
26
Autor, David H.
25
Bollerslev, Tim
25
Christiano, Lawrence J.
25
Galí, Jordi
25
Mazumder, Bhashkar
25
Schorfheide, Frank
25
Blundell, Richard W.
24
Cheung, Yin-Wong
24
Gil-Alana, Luis A.
24
Hautsch, Nikolaus
24
Ludvigson, Sydney C.
24
Moretti, Enrico
24
more ...
less ...
Institution
All
National Bureau of Economic Research
159
Forschungsinstitut zur Zukunft der Arbeit
65
Federal Reserve Bank of St. Louis
22
Federal Reserve Bank of San Francisco
16
Federal Reserve Bank of Cleveland
13
Johns Hopkins University / Department of Economics
13
Federal Reserve Bank of New York
11
Federal Reserve Bank of Chicago
9
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
8
USA / Bureau of Labor Statistics
8
University of Chicago / Center for Research in Security Prices
8
University of Glasgow / Department of Economics
8
Federal Reserve Bank of Richmond
7
Federal Reserve System / Division of Research and Statistics
7
Institut für Weltwirtschaft
7
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
7
The Wharton Financial Institutions Center
7
Boston College / Department of Economics
6
Center for the Study of Industrial Organisation
6
Institute of Finance and Accounting <London>
6
Rodney L. White Center for Financial Research
6
Rutgers University / Department of Economics
6
Springer Fachmedien Wiesbaden
6
University of Hong Kong / School of Economics and Finance
6
Universität Mannheim
6
Verlag Dr. Kovač
6
Georgetown University / Economics Department
5
John F. Kennedy School of Government
5
Massachusetts Institute of Technology / Department of Economics
5
European University Institute / Department of Economics
4
Federal Reserve Bank of Boston
4
Federal Reserve System / Board of Governors
4
Goethe-Universität Frankfurt am Main
4
Institute for Fiscal Studies
4
Queen Mary College / Department of Economics
4
Stanford Institute for Economic Policy Research
4
State University of New York at Albany / Department of Economics
4
Birkbeck College / Department of Economics
3
Bonn Graduate School of Economics
3
Center for Economic Research <Tilburg>
3
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
1,490
Discussion paper series / IZA
418
Discussion paper / Centre for Economic Policy Research
395
Applied economics
251
The review of economics and statistics
171
Finance and economics discussion series
162
CESifo working papers
158
NBER working paper series
154
The American economic review
152
The journal of finance : the journal of the American Finance Association
146
Applied economics letters
142
Working paper
125
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
104
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
101
Applied financial economics
99
Journal of applied econometrics
96
The review of financial studies
92
NBER Working Paper
89
The journal of futures markets
82
Journal of money, credit and banking : JMCB
80
Economics letters
77
American economic journal : a journal of the American Economic Association
76
Journal of political economy
76
Journal of international money and finance
75
Journal of financial and quantitative analysis : JFQA
74
Discussion paper
69
Journal of monetary economics
67
Economic modelling
65
Southern economic journal
65
Journal of labor economics
61
Staff reports / Federal Reserve Bank of New York
56
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
55
The quarterly journal of economics
55
Journal of econometrics
54
Journal of macroeconomics
54
Economic inquiry : journal of the Western Economic Association International
53
Journal of banking & finance
53
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
52
Kiel working paper
52
Journal of human resources : JHR
50
more ...
less ...
Source
All
ECONIS (ZBW)
16,255
EconStor
1
ArchiDok
1
RePEc
1
Showing
1
-
10
of
16,258
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom
;
Nosko, Chris
;
Tadelis, Steve
-
2014
Persistent link: https://www.econbiz.de/10010370956
Saved in:
3
Persistence of cigarette
advertising
across media and smoking rates
Goel, Rajeev K.
- In:
Applied economics letters
18
(
2011
)
7/9
,
pp. 611-619
Persistent link: https://www.econbiz.de/10009230954
Saved in:
4
New varieties and the returns to commodity promotion : the case of Fuji apples
Richards, Timothy J.
;
Patterson, Paul M.
- In:
Agricultural and resource economics review : ARER
29
(
2000
)
1
,
pp. 10-23
Persistent link: https://www.econbiz.de/10001500672
Saved in:
5
Asymmetric effect of
advertising
on the Chinese stock market
Hsu, Ching-Chi
;
Chen, Miao-Ling
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
Saved in:
6
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
7
Advertising
repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
8
The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
Saved in:
9
Time lags and synergies of online
advertising
Breuer, Ralph
-
2011
Persistent link: https://www.econbiz.de/10009535708
Saved in:
10
Direct-to-consumer
advertising
and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->