The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded … returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The … econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand …

This paper provides new evidence on the contractual governance of technology licensing agreements. Based upon an … international sample of licensing contracts, we explore how the contractual design deals with specific contractual hazards. In … considerations on licensing design. Empirical results highlight that contractual clauses of governance are crafted independently of …