Showing 1 - 10 of 25
To maximise the possibility of success for a new product and minimise the risk and opportunity cost of a failed product, firms must understand the diffusion dynamics of competing products. The diffusion dynamics of competing products emerge from the aggregation of consumers' decisions. At the...
Persistent link: https://www.econbiz.de/10010607333
Persistent link: https://www.econbiz.de/10000805454
Persistent link: https://www.econbiz.de/10000769155
Persistent link: https://www.econbiz.de/10000552170
Persistent link: https://www.econbiz.de/10000142718
Persistent link: https://www.econbiz.de/10000671944
Persistent link: https://www.econbiz.de/10003622927
Persistent link: https://www.econbiz.de/10009553210
Persistent link: https://www.econbiz.de/10001971275