Using 20 years of nationally representative panel data in South Korea, we estimate how life satisfaction responds to … income shocks. We document that unexpected income changes significantly impact an individual's life satisfaction, and the … satisfaction, while transitory income shocks have minimal impact. We also find that life satisfaction regarding external factors …

Although there is significant evidence that customer satisfaction is an important driver of firm profitability, extant … literature has largely neglected two intermediate outcomes of customer satisfaction, namely, a firm’s advertising and promotion … sources, the authors find that customer satisfaction boosts the efficiency of future advertising and promotion investments …