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Rashad, Inas - 2004

Persistent link: https://www.econbiz.de/10003383775

Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung

Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007

Persistent link: https://www.econbiz.de/10003468234

How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity

Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006

Persistent link: https://www.econbiz.de/10003378131

Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey

Alan, Sule; Cemalcilar, Mehmet; Karlan, Dean; Zinman, … - 2015

Models of shrouding predict that firms lack incentives to compete on add-on prices. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing checking account holders, we find that messages promoting a large discount on the overdraft interest rate reduce...

Persistent link: https://www.econbiz.de/10010481055