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Estimation
Spillover-Effekt
18,442
Spillover effect
18,042
Werbung
13,843
Advertising
11,312
Werbewirkung
7,984
Advertising effects
7,758
Theorie
5,426
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5,274
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4,877
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4,778
USA
3,066
United States
2,856
Online-Marketing
2,739
Internet marketing
2,732
Schätzung
2,553
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2,341
Volatility
2,314
Welt
2,302
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2,257
Auslandsinvestition
2,032
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2,018
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1,895
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1,808
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1,767
Productivity
1,753
Industrieforschung
1,643
Industrial research
1,634
Brand management
1,583
Wissenstransfer
1,567
Markenführung
1,563
Knowledge transfer
1,541
advertising
1,406
Germany
1,371
Innovation
1,371
Aktienmarkt
1,367
Stock market
1,352
EU-Staaten
1,304
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1,292
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2,355
German
109
French
5
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1
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Keller, Wolfgang
34
Kang, Sang Hoon
22
Mensi, Walid
20
Belke, Ansgar
19
Xuan Vinh Vo
18
Peri, Giovanni
17
Buch, Claudia M.
16
Kosfeld, Reinhold
16
Dreger, Christian
15
Yeaple, Stephen R.
15
Goldberg, Linda S.
14
Beckmann, Joscha
13
Gupta, Rangan
13
Fischer, Manfred M.
12
Karbownik, Krzysztof
12
Bouri, Elie
11
Eckey, Hans-Friedrich
11
Gabauer, David
11
Lalive, Rafael
11
McAleer, Michael
11
Serwa, Dobromił
11
Veugelers, Reinhilde
11
Baltagi, Badi H.
10
Caporin, Massimiliano
10
Chang, Chia-Lin
10
Kaiser, Ulrich
10
Talavera, Oleksandr
10
Wölfl, Anita
10
Yoon, Seong-min
10
Adams, James D.
9
Antonakakis, Nikolaos
9
Balli, Faruk
9
Görg, Holger
9
Haskel, Jonathan
9
Hornbeck, Richard
9
Kunze, Astrid
9
Miller, Amalia R.
9
Umar, Zaghum
9
Acs, Zoltán J.
8
Albanese, Andrea
8
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National Bureau of Economic Research
33
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Sonderforschungsbereich Statistical Modelling of Nonlinear Dynamic Processes
2
University of Canterbury / Dept. of Economics and Finance
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Boston College / Department of Economics
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Brown University / Department of Economics
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Federal Reserve Bank of San Francisco
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Federal Reserve System / Board of Governors
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Ifo Institut
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Innocenzo Gasparini Institute for Economic Research <Mailand>
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Institute of European Finance <Bangor, Gwynedd>
1
International Monetary Fund / African Department
1
Iowa State University / Center for Agricultural and Rural Development
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
Nationalekonomiska Institutionen <Lund>
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Ilmenau
1
University of California Davis / Department of Economics
1
Universität Erfurt <1994-> / Staatswissenschaftliche Fakultät
1
Universität Greifswald / Rechts- und Staatswissenschaftliche Fakultät
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Universität Mannheim
1
Wellesley College / Department of Economics
1
Winter Industries GmbH
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Zentrum für Europäische Wirtschaftsforschung
1
Zentrum für Globalisierung und Europäisierung der Wirtschaft
1
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CESifo working papers
38
NBER working paper series
33
The North American journal of economics and finance : a journal of financial economics studies
33
Working paper / National Bureau of Economic Research, Inc.
33
Applied economics
31
Discussion paper series / IZA
31
Energy economics
31
NBER Working Paper
31
International review of economics & finance : IREF
29
International review of financial analysis
29
Economic modelling
25
Finance research letters
24
Applied economics letters
22
Discussion paper / Centre for Economic Policy Research
21
Journal of international financial markets, institutions & money
21
Economics letters
20
Research in international business and finance
20
Working paper
19
Discussion paper
18
Journal of international money and finance
17
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
16
Working paper series / European Central Bank
14
Journal of banking & finance
13
Journal of risk and financial management : JRFM
13
ZEW discussion papers
13
Discussion paper / Tinbergen Institute
12
Discussion papers / CEPR
12
IZA Discussion Paper
12
Papers in regional science : the journal of the Regional Science Association International
12
Regional science & urban economics
11
International journal of finance & economics : IJFE
10
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
9
IMF working papers
9
International advertising and communication : current insights and empirical findings
9
Journal of empirical finance
9
Journal of international economics
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Review of international economics
9
Ruhr economic papers
9
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
9
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ECONIS (ZBW)
2,463
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1
Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011864863
Saved in:
2
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
Saved in:
3
Asymmetric effect of
advertising
on the Chinese stock market
Hsu, Ching-Chi
;
Chen, Miao-Ling
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
Saved in:
4
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
5
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
6
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
7
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
8
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
9
Do media consumers really dislike
advertising
? : an empirical assessment of the role of
advertising
in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
10
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger
Werbewirkung
im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
. Damit wird ihr eine zentrale Rolle als Vermittler von
Werbewirkung
zugesprochen. Allerdings wurde diese Vermittlerrolle … Kontrolle von langfristiger TV-
Werbewirkung
bei etablierten Konsumgütern. Bereits bestehende Wirkungshypothesen zur Rolle der … bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
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