The innovation activities of foreign subsidiaries have been identified as an important source of competitive advantage for multinational corporations. The success of these engagements depends heavily on tapping host country pools of localized expertise. To achieve this foreign subsidiaries have...

Entering host country networks of knowledge flows (new competencies, innovative technologies, and lead-market knowledge) is a major rationale of multinational firms for investing abroad. Foreign firms find it difficult to overcome cultural and social barriers which make their foreign engagements...

The innovation activities of foreign subsidiaries have been identified as an important source of competitive advantage for multinational corporations. The success of these engagements depends heavily on tapping host country pools of localized expertise. To achieve this foreign subsidiaries have...

Menschliches Verhalten und Käuferverhalten wurden bereits in ihren unterschiedlichen Facetten und aus der Perspektive verschiedener wissenschaftlicher und praktischer Disziplinen beleuchtet. So wurde beispielsweise das Verhalten von Investoren, d.h. von Käufern an Finanzmärkten, aus der Sicht...