Babakus, Emin; Bettina Cornwell, T.; Mitchell, Vince; … - In: Journal of Consumer Marketing 21 (2004) 4, pp. 254-263
Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and...