Vaaland, Terje I.; Heide, Morten; Grønhaug, Kjell - In: European Journal of Marketing 42 (2008) 9/10, pp. 927-953
Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) applied in the marketing context and asks whether, to what extent and how the discipline of marketing has addressed CSR....