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Business ethics. An economically informed perspective (Oxford University Press). Design/methodology/approach: The approach …
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education and business schools with respect to think tanks in the development of a hegemonic pro-capitalist interpretation of …
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Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach.Design/methodology/approach ? The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives. Earlier...
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