The purpose of this paper is to examine how does the consumer ethic, level of materialism and consumer buying interest in counterfeit fashion goods; to help company create effective anti-piracy strategy. Data is collected using random sampling method spread questionnaires to college student in...

Purpose - There is one thing that every person, group, family, relationship, institution, economy, country, and civilization has in common – and that one thing, if removed, can destroy the most successful business, most powerful government, most progressive economy, the strongest and greatest...