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Research ethics : re-evaluating the consequentialist perspective of using covert participant observation in management research

Oliver, John; Eales, Keith - In: Qualitative market research : an international journal 11 (2008) 3, pp. 344-357

Persistent link: https://www.econbiz.de/10003746558

Research Ethics : Re-Evaluating the Consequentialist Perspective of Using Covert Participant Observation in Management Research

Oliver, John - 2015

PurposeThis paper presents empirical evidence that focuses on the use of covert participant observation as a method of data collection and considers the ethical nature of this method as a means to create knowledge that leads to direct management action. This ethical debate centres on issues such...

Persistent link: https://www.econbiz.de/10013011881

Research ethics

Oliver, John; Eales, Keith - In: Qualitative Market Research: An International Journal 11 (2008) 3, pp. 344-357

Purpose – The purpose of this paper is to present empirical evidence that focuses on the use of covert participant observation as a method of data collection and consider the ethical nature of this method as a means to create knowledge that leads to direct management action. This ethical...

Persistent link: https://www.econbiz.de/10014987197