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Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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Generative AI and the future of education : ragnarök or reformation? : a paradoxical perspective from management educators
Lim, Weng Marc; Gunasekara, Asanka; Pallant, Jessica Leigh - In: The international journal of management education 21 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10014330468
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A foundational theory of ethical decision-making : the case of marketing professionals
Lim, Weng Marc; O'Connor, Peter; Nair, Sumesh; … - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014280525
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Understanding the selfie phenomenon: current insights and future research directions
Lim, Weng Marc - In: European Journal of Marketing 50 (2016) 9/10, pp. 1773-1788
Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities in the social media...
Persistent link: https://www.econbiz.de/10014724062