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How morality judgments influence humor perceptions of prankvertising
Chang, Chingching - In: International journal of advertising : the review of … 40 (2021) 2, pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
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Does humour influence perceptions of the ethicality of female-disparaging advertising?
Grougiou, Vassiliki; Balabanis, George; Manika, Danae - In: Journal of business ethics : JBE 164 (2020) 1, pp. 1-16
This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour...
Persistent link: https://www.econbiz.de/10012227876
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Moral Foundation Sensitivity and Perceived Humor
Kruschke, John; Vollmer, Allison - 2014
The benign-violation theory of humor (McGraw & Warren, 2010) predicts that funniness should be an inverted-U function … moral foundation sensitivity, affirming both the benign-violation theory of humor and the theory of moral foundations. A … foundations as a structural guide. A theoretical implication is that theories of moral psychology should include humor in their …
Persistent link: https://www.econbiz.de/10014140994
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The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya; Septianto, Felix; Nasution, Reza Ashari - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
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The effect of behavioral codes and gender on honesty
Arbel, Yuval; Bar-El, Ronen; Siniver, Erez; Tobol, Yossi - 2014
We examine the effect of adherence to behavioral codes, as measured by the degree of religiosity, on the level of honesty by conducting under-the-cup die experiments. The findings suggest that behavioral codes, which prohibit lying, offset the monetary incentive to lie. The highest level of...
Persistent link: https://www.econbiz.de/10010245996
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Christian ethics vs corrupt economy
Babasyan, Tigran; Hayrapetyan, Albert - In: Inventi impact: emerging economies (2014) 3, pp. 137-152
Persistent link: https://www.econbiz.de/10010423918
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Conditions for attitudes towards native culture, religion and church and religiously motivated ethics
Czerniawska, Mirosława; Szydło, Joanna - In: European research studies 23 (2020) 4, pp. 123-134
Persistent link: https://www.econbiz.de/10012511182
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Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah; Mohd Nizam Sahad - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
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Redeeming organisational soul
Wray-Bliss, Edward - In: Organization : the interdisciplinary journal of … 26 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10011983635
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The "new view" of Adam Smith in context
Oslington, Paul - In: History of economics review : HER 71 (2018) 1, pp. 118-131
Persistent link: https://www.econbiz.de/10012035648