More and more firms answer to the need to offer policies and directions that help managers to approach the problems of marketing ethics. Business ethics represent reaction against immoral practices with negative effects in society, but also an awareness of the observance necessity of moral rules...

The authors posit that one should not take a binary approach to business ethics because there are gradations. They propose that firms may be classified according to the following metric: Level I: The Totally Unethical Organization; Level II: The Legalistic Unethical Organization; Level III: The...

Section 1: Philosophical foundations and normative approaches for business management -- Chapter 1: What should business ethics be? Aims, methodology, substance – by Brian Berkey -- Chapter 2: Philosophical challenges in development of ethical perspective in business – by Dušan Kučera --...

In the past few years a growing consideration of enterprises’ social role has brought public opinion, management scholars and companies themselves to give more and more attention and space to the concept of ethics. Over the decades, the doctrine has made some considerable progress in defining...