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~subject:"Ethnic group"
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Ethnic group
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
Customer satisfaction
5
Dienstleistungsqualität
5
Konsumentenverhalten
5
Kundenzufriedenheit
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Salespeople
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Service quality
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Verkaufspersonal
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Advertising
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Arbeitszufriedenheit
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Job satisfaction
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Social Web
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Social exchange theory
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Social web
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USA
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United States
4
Advertising effects
3
Einzelhandel
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Internet marketing
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Online-Marketing
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Retail trade
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Werbewirkung
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Werbung
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Advertising effectiveness
2
Austauschtheorie
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Brand image
2
Brand management
2
Business ethics
2
Disconfirmation
2
Economic satisfaction
2
Ethnische Gruppe
2
Lieferantenmanagement
2
Logistics provider
2
Logistikdienstleister
2
Markenführung
2
Markenimage
2
Motivation theory
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English
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Briggs, Elten
2
Landry, Timothy D.
1
Montoya, Detra Y.
1
Torres, Ivonne M.
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Journal of business research : JBR
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Services' influence on minority portrayals in magazine advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10003990926
Saved in:
2
Shared ethnicity effects on service encounters : a study across three US subcultures
Montoya, Detra Y.
;
Briggs, Elten
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 314-320
Persistent link: https://www.econbiz.de/10009720304
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