This paper presents an analysis of the ethnic breakdown of the population in England and Wales and show the potential of ethnic market segments. This study uses the data from 1991 and 2001 UK censuses and 2004 Annual Population Survey data to show the ethnic breakdown of the population in...

Ethnic conflicts and wars have been a significant factor determining minority populations’ outflow from Iraq. Turkmen as such minority have been subjected to oppression. Limited economic opportunities combined with the effects of wars imposed an environment of insecurity on Turkmen. This has...

Ethnic conflicts and wars have been a significant factor determining minority populations' outflow from Iraq. Turkmen as such minority have been subjected to oppression. Limited economic opportunities combined with the effects of wars imposed an environment of insecurity on Turkmen. This has...

Increasingly more European markets are becoming multicultural as Europe accommodates increasingly sizeable ethnic minorities. England and Wales are such examples with large ethnic minorities arguably offering valuable marketing opportunities. This paper aims to highlight this potential for...