Economics has paid little attention to the psychology of economic behaviour, leading to somewhat simplistic assumptions about human nature. The psychological aspects have typically been reduced to standard utility theory, based on a narrow conception of rationality and self-interest...

Acknowledgements -- Background material -- Introduction / Yaniv Hanoch, Andrew J. Barnes, and Thomas Rice -- A brief overview of behavioral economic / Thomas Rice, Yaniv Hanoch, and Andrew J. Barnes -- Shaping health behaviour -- The behavioral economics of tobacco products : innovations in...

"This book aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field of behavioural economics even before the latter became popular. Using examples from various policy domains, it shows how good policy design...

Expert commentary psychological aspects of decision making as new research topics in natural resources management / Hujala, T., Kainulainen, T. -- Short communication the neural basis of consumer decision making : first insights from neuroeconomics / Peter Kenning -- Research and review studies...