Andre Gunder Frank asks us to ReOrient our views away from Eurocentrism to see the rise of the West as a mere blip in what was, and is again becoming, an Asia-centered world. In a challenge to received historiography and social theory he turns on its head the world according to Marx, Weber, and...

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...