Connectivity, especially in the transport sector, has become a ubiquitous issue in the South Caucasus in recent years. Transport connectivity also plays a central role in the European Union’s policy towards the region. As part of its Global Gateway Initiative, the EU has made a commitment that...

The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...