//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Europa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Building a strong business-to-...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Europa
Brand management
56
Markenführung
56
Marketingmanagement
45
Marketing management
38
Markenartikel
34
Brand image
32
Markenimage
32
Consumer behaviour
28
Konsumentenverhalten
28
Brand
27
Marketing
26
Marketing theory
16
Marketingtheorie
16
Theorie
13
Theory
13
Markenpolitik
12
Strategisches Management
11
Brand extension
10
Markentransfer
10
USA
9
United States
9
Advertising
8
Werbung
8
Brand architecture
6
Product management
6
Produktmanagement
6
Wettbewerbsstrategie
6
Competitive strategy
5
Corporate reputation
5
Firmenimage
5
Management
5
Markenarchitektur
5
Strategic management
5
Brand equity
4
Branding
4
China
4
Markenwert
4
Product quality
4
Produktqualität
4
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Lehrbuch
2
Einführung
1
Textbook
1
Language
All
English
4
Author
All
Keller, Kevin Lane
4
Apéria, Tony
3
Georgson, Mats
3
Brady, Mairead
1
Goodman, Malcolm Robert Victor
1
Hansen, Torben
1
Kotler, Philip
1
more ...
less ...
Published in...
All
Pearson one series
1
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
3
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
4
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009420868
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->