Corporate sports sponsorship is an important part of many companies' corporate communication strategy. We take the example of major football tournaments to show that sponsorship indeed affects the sponsor's (stock) market value. We find a statistically significant impact of football results (at...

Corporate sports sponsorship is an important part of many companies' corporate communication strategy. We take the example of major football tournaments to show that sponsorship indeed affects the sponsor's (stock) market value. We find a statistically significant impact of football results (at...

We develop an overlapping generation model to analyze the underlying factors that determine the saving behavior among European households. We show that an increase in youth labor supply causes a rise in household savings. In response to an increase in corporate equity, household savings...