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The role effectiveness of public relations managers in product and service firms in six European countries : background, activities, roles and work related factors
Panigyrakis, George; Veloutsou, Cleopatra; Mylonakis, John - In: Global review of business and economic research 1 (2005) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10003629285
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Pricing competition policy in the European airlines industry : a firm behavior model proposal
Kontsas, Stamatis; Mylonakis, John - In: Innovative marketing : IM 4 (2008) 4, pp. 23-27
Persistent link: https://www.econbiz.de/10003816546