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Kulturspezifik in der europäischen Wirtschaftskommunikation
Schmidt, Christopher M. (ed.); Ābelniece, Baiba (contributor) - 2013
Persistent link: https://www.econbiz.de/10009744303
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003386383
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Stereotype in Marketing und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina (ed.) - Stereotypen und Wissensrepräsentationen in Marketing … - 2019
Persistent link: https://www.econbiz.de/10013432118
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European logistics : markets, management and strategy
Cooper, James; Browne, Michael; Peters, Melvyn J. - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000412524
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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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Industrial marketing in Europe : an interaction approach
Mohamed, Nazeem S. - 1989
Persistent link: https://www.econbiz.de/10000785969
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European insights in marketing management
Midgley, David F. (ed.); Christopher, Martin (contributor) - 1977
Persistent link: https://www.econbiz.de/10013543596
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Innovation Markets in Europe
Landman, Lawrence B. - 2022
The European Commission has reviewed many mergers and similar transactions in which the American antitrust agencies claimed they found Innovation Markets. In these and similar cases, however, the European Commission, just like the American agencies, actually protected competition in Future...
Persistent link: https://www.econbiz.de/10014264847
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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567