Ju Choi, Chong; Golder, Peter T.; Hee Lee, Soo - In: European Business Review 96 (1996) 3, pp. 45-49
Describes how the international business system has undergone dramatic changes since Vernon’s life cycle model in 1966 which postulated that international corporations could sell product sequentially ‐ first in the USA, then in Europe, and later in Japan. Other parts of the world would then...