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Purpose – The purpose of this paper is to consider theory development related to returns management within supply chain strategy. The marketing/logistics relationship relative to the returns management process is investigated. Design/methodology/approach – Grounded theory qualitative...
Persistent link: https://www.econbiz.de/10014793688
Establishing and maintaining successful alliances is an increasingly attractive, yet difficult strategic option for most firms in today's business environment. One component of the alliance process that has recently received considerable attention concerns the motivations of a firm and its...
Persistent link: https://www.econbiz.de/10014780857