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Importance of Trademarks and Brands in the Assessment of Mergers -- The Concept of Concentration Following the Transfer of a Trademark under the EUMR -- Trademarks and Brands in the Substantive Assessment of Mergers under the EUMR -- Trademarks and Brands in Remedies under the EUMR -- The...
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scrutinized by the European Commission between 1995 and 2014. We show that concentration, as measured by the market-specific post-merger … dimension analyzed. Strict past merger enforcement negatively correlates with concentration. Yet, this effect is stronger in the …
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